Where Should Your Ad Dollars Go Next Year?


If you haven’t already started allocating money for your 2016 advertising budget, you’re sure to start soon. But organizing a budget for the next year takes a little bit of extra savvy, as you have to predict what trends will be driving advertising strategies. If you predict too wildly, you risk losing tons of funds […]

How to Use Google + for Marketing


Five Reasons Why You Need Social Influencers for Travel Marketing


Social media has revolutionized how every industry does marketing. The travel category is no exception. From exploring destinations to booking trips and sharing journeys, social media activities have become integral to today’s digital travelers. 73% of people acquire vacation ideas from platforms such as Facebook, Instagram and Twitter. In fact, more than half of people […]

10 Tips For Repurposing Your Old Content


We all have a myriad of blogs on our sites that are no longer utilised and tend to just sit there gathering dust. Aside from receiving the odd view or comment, older content often tends to get overlooked – partially because it’s out dated and also partially because Google tends to prefer newer indexed material. […]

How Facebook Changes How We Think and Feel


Twenty years ago, researchers at Carnegie Mellon University did a study to see how Internet use affects how people feel. The Internet was still pretty new. Think early chat rooms. What they discovered was something they called the “Internet Paradox.” Despite the fact that the Internet as a technology was both social and communicative, people […]

Tiếp Thị Di Động Dựa Trên Địa Điểm


#1 Mobile Geofencing là gì? Mobile Geofencing, còn được gọi là Geotargeting, là một dịch vụ địa điểm (location-based service), dựa trên thông tin địa lý cho phép một thương hiệu đưa ra quyết định hoặc hành động dựa trên địa điểm của một thuê bao SMS. Mobile Geofencing không phải là một công nghệ […]

Apple chiếm 92% lợi nhuận thị trường điện thoại thông minh toàn cầu, Samsung 15%


Thông tin từ Canaccord Genuity được WSJ đưa lại cho biết trong 8 nhà sản xuất điện thoại thông minh lớn nhất thì Apple chiếm tới 92% lợi nhuận, Samsung chiếm 15%. Có thể bạn sẽ hỏi nếu cộng cả 2 con số này lại chúng ta sẽ có 107% lợi nhuận, vô lý. Thực […]

Which Tweets are Being Indexed by Google Now – Update on the Twitter/Google Partnership


It’s been five months since Twitter announced a new deal with Google, granting the search giant access to it’s full fire hose of tweets. Since then we’ve seen hints of what’s to come, with real-time tweets appearing in mobile search results, along with notes about upgrades to desktop searches coming soon. But in reality, what’s […]

5 Reasons Instagram’s New Explore and Search is Great for Your Business


Instagram just made it a lot easier to connect with other users – and that’s great news for your business. The all new “Explore and Search” features, which Instagram released last week, showcase trending hashtags and make customized recommendations for accounts to follow. The new search has options to search by top tags, people, or places. As Instagram explained […]

PayPal makes changes to user agreement after robocall controversy


PayPal is modifying its new user agreement (set to go into effect this week) to “clarify” some terms that initially angered both customers and US lawmakers. Earlier this month, it appeared the new agreement would give PayPal full freedom to pester customers with “autodialed or prerecorded calls and text messages” directed at phone numbers registered […]

5 Things Your Digital Agency Should Tell You


You are in the process of setting up a small business that you aim to grow into a sizeable venture. You hire a new digital marketing agency to get you off to a flying start. So far so good. But before you rest all your hopes on the agency for a smooth lift off, there […]

The 6 Things You’re Doing Wrong in Your Social Marketing


Social media marketing is such an established and proven part of the marketing landscape it can feel foolproof. But there are plenty of mistakes to be made, and even things that seem inconsequential can impact the effectiveness of your social marketing and leave a window open for your competition. Here are some common mistakes you […]